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ATEEZ held a press conference on Nov. 12 at Novotel Ambassador Seoul Gangnam to mark the release of their 15th mini album "GOLDEN HOUR : Part.6," with the title track "UP" described as a song capturing the group's determination to surpass their own limits, blending intense brass and explosive bass for greater energy. The group is riding the success of their hit "BAD," which has brought them newfound recognition in Korea, with members noting that people now recognize them in everyday encounters. Yonhap reports the group has achieved three Billboard No. 1s and looks to climb higher with the new album. Soompi notes the press conference came ahead of their highly anticipated return, roughly five months after their last comeback. Members credited the success of "BAD" to member San, according to a Japanese report.