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ATEEZ held a press conference on Nov. 12 at the Novotel Ambassador Gangnam in Seoul to discuss their 15th mini album 'GOLDEN HOUR : Part.6' and its title track 'UP,' which the group described as a song embodying their determination to surpass their own limits, featuring intense brass and explosive bass. The group is coming off the success of their previous hit 'BAD,' which Yonhap reports has brought them three Billboard No. 1s, and members said they now enjoy newfound recognition in Korea, with everyday encounters changing as people recognize them. Soompi noted the press conference was held ahead of their highly anticipated comeback, with members reflecting on 'BAD' success and setting their sights on 'UP.'