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ATEEZ held a press conference on Nov. 12 at the Novotel Ambassador Seoul Gangnam to mark the release of their 15th mini album "GOLDEN HOUR : Part.6" and its title track "UP," a song about surpassing one's own limits with intense brass and explosive bass. Yonhap reports the group, which has scored three Billboard No. 1s, said it looks to climb higher with the new album. Korea Times quotes members saying they now enjoy newfound fame at home after "BAD," with everyday encounters changed—"People recognize us now." Soompi notes the group reflected on "BAD" success and set sights on "UP," while a Japanese outlet quoted members crediting the hit's success to member San. The press conference drew photo coverage from Chosun Ilbo showing members like Min Gi and Yun Ho greeting fans.