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Korea fines Baemin, Coupang $465M for delivery market abuse

South Korea's antitrust regulator has fined Woowa Brothers, the operator of Baemin, and Coupang a combined 631.9 billion won ($465 million) for abusing their dominant positions in the food delivery market, Yonhap and the Korea Times report. The fines, announced Nov. 9, stem from forcing affiliated restaurants to offer consumers certain discounts or benefits. The figure is far below the $6.3 billion mentioned in the query; the actual total is about $465 million. Korean media coverage focuses on the regulatory action, with the Korea Times noting the fines target unfair practices that squeezed restaurant owners.

  1. FTC to fine Baemin 331 bln won, Coupang 300 bln won for unfair practices Yonhap · 2026-11-09
  2. Woowa Brothers, Coupang face $465 mil. in fines for abusing delivery market dominance Korea Times · 2026-11-09

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