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Korea fines Baemin, Coupang $465M for delivery market abuse

South Korea's antitrust regulator, the Fair Trade Commission (FTC), said Monday it will fine Woowa Brothers, the operator of Baemin, 331 billion won and Coupang 300 billion won for abusing their dominant positions in the food delivery market, Yonhap reports. The combined 631.9 billion won ($465 million) penalty stems from forcing affiliated restaurants to offer consumers discounts, according to the Korea Times. The fines are separate from Coupang's ongoing legal battles over data collection: a court on Friday temporarily suspended a 201.1 billion-won ($147.74 million) fine for unauthorized user data collection, while a separate court rejected Coupang's injunction against a 423 billion-won fine over a massive data leak, Yonhap and the Korea Times report. Korean media coverage focuses on the regulatory crackdown and Coupang's mounting legal and financial pressures, including fire losses at its Incheon logistics center and deepening losses, Business Korea notes.

  1. (LEAD) FTC to fine Baemin 331 bln won, Coupang 300 bln won for unfair practices Yonhap · 2026-11-09
  2. Woowa Brothers, Coupang face $465 mil. in fines for abusing delivery market dominance Korea Times · 2026-11-09
  3. Court suspends $147.74 mil. fine imposed on Coupang for unauthorized user data collection Korea Times · 2026-11-06
  4. Court rejects injunction lawsuit by Coupang over data breach-related fine Korea Times · 2026-11-05
  5. Coupang Faces Fines, Fire, and Deepening Losses Business Korea · 2026-11-04

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