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FTC Fines Samsung 20B Won Over GOS Ads; Samsung Vows Legal Fight

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), said Tuesday it has decided to impose a tentative fine of 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed features limiting the performance of its Galaxy smartphones, Yonhap reports. The fine, which KBS World puts at 20.1 billion won (about $15.16 million), stems from the Game Optimizing Service (GOS) on Galaxy S21 and S22 models, which limits maximum performance when running high-spec games. The FTC ruled the ads constituted 'deceptive advertising' under the Display Advertisement Act, according to Kyunghyang Shinmun. Samsung has declared legal action, saying in a statement it finds the decision 'difficult to understand' and will challenge it in court, Business Korea reports.

  1. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  2. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  3. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  4. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  5. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  6. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27

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