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FTC Fines Samsung 20B Won Over GOS Ads

On October 27, South Korea's Fair Trade Commission (FTC) decided to impose a tentative fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed how the Game Optimizing Service (GOS) limits maximum performance on Galaxy S21, S22, and Tab S8 devices during high-spec gaming, citing violations of the label advertising law. Yonhap reports the FTC also issued a corrective order. Samsung has declared it will contest the decision through legal action, with a statement saying it is difficult to agree with the FTC's conclusion, noting that related litigation has already concluded. Business Korea and the Dong-A Ilbo report the company's challenge, with the latter quoting Samsung's stance that it will fight the surcharge in court.

  1. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  2. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  3. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  4. “소송도 종결됐는데 왜?”…삼성전자, ‘GOS 사태’ 공정위 제재에 반발 동아일보 · 2026-10-27
  5. 삼성전자, GOS 200억 과징금 불복…"소송 등 법적 대응" 연합뉴스 · 2026-10-27
  6. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27
  7. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  8. FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  9. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27

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