Ask what Korea is talking about.

Genesis opened domestic orders on Nov. 10 for the GV90 and GV90 Neolun, its first full-size flagship electric SUVs, priced from 139.5 million won for the seven-seat GV90 Standard to 239.5 million won for the top Neolun model, Yonhap and Maeil Business report. The GV90 Neolun features 'coach doors' that open toward each other, while the standard GV90 has conventional doors, according to Chosun Ilbo. The model, first unveiled in the U.S. in August, targets German rivals BMW and Mercedes-Benz in the ultra-luxury segment, Korea Times reports. Korean media emphasize the brand's 'hospitality' focus and a driving range of over 500 km, with Dong-A Ilbo framing it as competing with the finest German and British cars.