Ask what Korea is talking about.

Hyundai's luxury brand Genesis launched its first large electric SUV, the GV90 and GV90 Neolun, on November 10, with domestic sales starting the same day. The GV90 Standard (7-seater) starts at 139.5 million won, the GV90 Individual Lounge Seat (6-seater) at 145.5 million won, and the GV90 Neolun, featuring coach doors that open toward the center, starts at 189.9 million won for the 6-seater and 239.5 million won for the 4-seater, making it the most expensive Korean-made car ever, according to Chosun Ilbo. The model, first unveiled in the U.S. in August, has a driving range of over 500 km, Yonhap reports. Korean media highlight its "unprecedented presence" and luxury features, with Maeil Business Newspaper calling it a challenge to ultra-high-end imported cars, and Hankyung noting its "bold" design, including an ondol (floor heating) feature in the cabin.