Ask what Korea is talking about.

Hyundai Motor and Kia's combined retail sales in China fell below 10,000 vehicles in September for the first time this year, with Hyundai selling about 4,000 units and Kia about 5,000, according to a Hana Securities analysis of CPCA data reported by Chosun Ilbo. Their combined market share in China dropped to 0.6%, with Hyundai's sales plunging 47% year-on-year, as reported by Korea Times and Yonhap. Korean media frame this as continued struggles in the Chinese market, though no direct reactions from Korean bloggers or café members are provided in the supplied documents.