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Hyundai Motor has been ranked 29th in Interbrand's Best Global Brands 2026, with a brand value of $25 billion (about W33.2 trillion), up two places from last year and marking its first entry into the top 30 overall. It also secured 4th place among automotive brands, a first for the company, with its value rising for 17 consecutive years. The increase was attributed to positive assessments of its robotics and electrification efforts, according to reports from Korea Times, Business Korea, Maeil Business Newspaper, and Chosun Ilbo. However, separate Korea Times reports note that Hyundai Motor Group is facing declining sales in Europe and a renewed slump in China, with combined retail sales in China falling below 10,000 units in September, down 47 percent year-on-year.