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Hyundai Motor rose to 29th place in Interbrand's Best Global Brands 2026 ranking, with its brand value reaching $25 billion (about W33.2 trillion), up two places from a year earlier, the automaker said Wednesday. This marks the first time it has entered the top 20s overall, and it was ranked 4th among automotive brands. The value increased about 1.6% from last year's $24.6 billion, and it has risen for 17 consecutive years since 2010. Korean outlets report this as recognition of Hyundai's shift from a carmaker to a tech company, citing strengths in robotics and electrification. However, the Korea Times also reports Hyundai Motor Group is losing ground in Europe and China amid declining sales, raising concerns about its global strategy beyond the US.