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Hyundai Motor has been ranked 29th overall and 4th among automotive brands in Interbrand's Best Global Brands 2026, with a brand value of $25 billion (about W33.2 trillion), according to reports from Korea Times, Business Korea, and Maeil Business Newspaper. This marks a rise of two places from last year and the first time Hyundai has entered the top 20 overall, with its value increasing for 17 consecutive years since 2010. The automaker attributed the growth to positive reception of its robotics and electrification efforts, positioning it as a technology company beyond a traditional carmaker. However, Korea Times also reported on October 27 that Hyundai Motor Group is losing ground in Europe and China amid declining sales, raising concerns about its global strategy beyond the U.S.