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Hyundai Motor rose to 29th place in Interbrand's Best Global Brands 2026 ranking, up two places from a year earlier, with its brand value reaching $25 billion (about W33.2 trillion), the automaker said Wednesday. It marks the result of raising its value for 17 consecutive years since 2010, and it was selected 4th among automotive brands. The Korea Times, Business Korea, Chosun Ilbo, Dong-A Ilbo, and Maeil Business News all report the same figures, with Dong-A Ilbo noting this is Hyundai's first entry into the global top 20s. However, the Korea Times also reports that Hyundai Motor Group is losing ground in key overseas markets amid declining sales in Europe and a renewed slump in China, raising concerns about its global strategy beyond the United States.