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Hyundai Motor rose to 29th place in Interbrand's Best Global Brands 2026 ranking, up two spots from a year earlier, with brand value reaching $25 billion (about 33.5 trillion won), the company said Wednesday. It was also ranked 4th among automotive brands, marking the first time Hyundai entered the top 20 overall, with brand value up about 1.6% from last year's $24.6 billion. Korean outlets report this as a record, noting 17 consecutive years of brand value growth and praise for robotics and electrification.