Ask what Korea is talking about.

Naver has signed a naming rights and strategic partnership deal with Inspire Resort, renaming Inspire Arena to “Naver Arena at Inspire” (Naver Arena) effective December 2026 for three years, as reported by Dong-a Ilbo, Chosun Ilbo, and others. The partnership includes hosting performances at Naver Arena and Discovery Park, plus Naver Pay face-recognition entry and wallet services. The contract amount was not disclosed. Korean media coverage focuses on the business and branding aspects, with no notable public reaction from blogs or cafés in the supplied documents.