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Naver has signed a naming rights and strategic partnership deal with Inspire Resort, renaming Inspire Arena to 'Naver Arena at Inspire' (Naver Arena) starting December 2026 for three years, as reported by Dong-A Ilbo, Chosun Ilbo, and Yonhap. The partnership includes hosting performances at Naver Arena and Discovery Park, plus Naver Pay face recognition entry services. Korean media coverage focuses on the business implications, with Chosun Ilbo noting the move amid Naver's growing e-commerce presence, while Korea Times reports analysts expect Naver's operating profit to decline due to AI spending. No public reaction from bloggers or café members was found in the supplied documents.