Ask what Korea is talking about.

Kolmar Group Vice Chairman Yoon Sang-hyun expressed confidence in K-beauty's continued growth at Amazon Beauty in Seoul 2026 on Tuesday, saying the answer is "100% YES." He attributed the sustained growth to the constant emergence of new brands, supported by manufacturing capabilities and global distribution networks. The Korea Times and Chosun Ilbo both reported his remarks, with Chosun quoting him as saying, "K-beauty is sustainable? The answer is 100% yes."