Ask what Korea is talking about.

Kolmar Group Vice Chairman Yoon Sang-hyun said K-beauty's continued growth is "100% YES" during a presentation at Amazon Beauty in Seoul 2026 on Tuesday, held at the Grand InterContinental Seoul Parnas in Gangnam. He attributed the sustained growth to an organic industry ecosystem connecting new brand creation, ODM manufacturing, and global distribution networks, according to Chosun Ilbo and Jangup Sinmun.