Ask what Korea is talking about.

Kolmar Group Vice Chairman Yoon Sang-hyun expressed confidence in K-beauty's continued growth at the 'Amazon Beauty in Seoul 2026' event on Tuesday, stating the answer is "100% yes." He attributed this to a virtuous cycle of new brands constantly emerging, strong manufacturing capabilities, and global distribution networks. The event was held at the Grand InterContinental Seoul Parnas in Gangnam, and Yoon delivered a presentation on the sustainability of K-beauty.