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Samsung to Fight FTC's 20 Billion Won GOS Fine

Samsung Electronics is pushing back against the Fair Trade Commission's (FTC) 20 billion won ($14.7–15.1 million) fine over its Game Optimizing Service (GOS), which the watchdog says misled consumers by hiding performance limits on Galaxy phones. Business Korea reports Samsung has declared legal action, while Chosun Ilbo quotes the company as saying it cannot accept the "deceptive advertising" judgment, arguing GOS is meant to reduce heat and maintain stable performance during gaming. Yonhap, Korea Times, and KBS World all confirm the FTC's tentative fine, with KBS citing 20.1 billion won (about $15.16 million). Korean media coverage focuses on the corporate-legal dispute, with no prominent consumer or blogger reactions in the supplied documents.

  1. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  2. 삼성전자, 공정위 제재에 반발…“기만광고 판단 동의 못해” 조선일보 · 2026-10-27
  3. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  4. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  5. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27

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