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Samsung Fined $15M for Misleading Gaming Ads

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), said Tuesday it will impose a fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed features limiting the performance of its Galaxy smartphones during high-spec gaming, Yonhap and the Korea Times report. The FTC found Samsung violated the country's fair labeling and advertising law while selling Galaxy S21 and S22 models from January 2021 to March 2022, without informing consumers that maximum performance would be restricted when running high-end games. Samsung has declared legal action, calling the decision "difficult to understand," with Business Korea and Kyunghyang Shinmun noting the company argues the feature was intended to reduce heat while maintaining game performance.

  1. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  2. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  3. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
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  7. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27

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