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Samsung Fined 20 Billion Won Over GOS Ads

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), decided on Tuesday to impose a fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed the fact that the Game Optimizing Service (GOS) limits the maximum performance of Galaxy smartphones (including S21 and S22) when running high-spec games, calling it a 'deceptive advertisement' under the label act. Yonhap reports the FTC said it has decided to impose the tentative fine. Samsung Electronics has declared legal action in response, with the company saying it finds the decision difficult to understand, according to Business Korea and Kyunghyang Shinmun.

  1. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  2. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  3. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  4. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27
  5. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  6. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27

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