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Samsung Fined 20 Billion Won Over GOS Gaming Ads

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), has imposed a fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed the Game Optimizing Service (GOS), which limits the maximum performance of Galaxy smartphones when running high-spec games. Yonhap reports the FTC announced the tentative fine on Tuesday, Oct. 27, and Business Korea notes Samsung has declared legal action in response. Samsung said it will challenge the decision, with the company quoted as saying, "소송 종결…이해 어려워" (roughly, "lawsuit concluded... difficult to understand").

  1. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  2. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  3. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  4. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  5. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27
  6. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27

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