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Samsung Fights 20B Won GOS Fine, Cites Ended Lawsuits

South Korea's Fair Trade Commission (FTC) decided on October 27 to impose a tentative fine of about 20.1 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed performance limits on Galaxy S21, S22, and Tab S8 during high-spec gaming, citing the Game Optimizing Service (GOS). Yonhap and Korea Times report the FTC's decision, with Business Korea noting the fine as 20 billion won. Samsung Electronics has declared legal action, saying it is difficult to agree with the FTC's conclusion, and noted that related lawsuits have already concluded, according to Dong-A Ilbo and Kyunghyang Shinmun. The company argues the ads were not deceptive under the label advertising act, as reported by KBS World.

  1. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  2. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  3. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  4. “소송도 종결됐는데 왜?”…삼성전자, ‘GOS 사태’ 공정위 제재에 반발 동아일보 · 2026-10-27
  5. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27
  6. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  7. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27

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