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Samsung Fined 20 Billion Won Over GOS Ads

South Korea's Fair Trade Commission (FTC) decided on October 27 to impose a tentative fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed performance limits on Galaxy S21, S22, and Tab S8 devices when running high-spec games due to the Game Optimizing Service (GOS). Yonhap reports the FTC found the ads violated the label advertising law. Samsung has declared legal action, saying it disagrees with the FTC's conclusion and will contest it through litigation. The company noted that related lawsuits in three countries have already concluded, making the fine hard to understand.

  1. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  2. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  3. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  4. “소송도 종결됐는데 왜?”…삼성전자, ‘GOS 사태’ 공정위 제재에 반발 동아일보 · 2026-10-27
  5. 삼성전자, GOS 200억 과징금 불복…"소송 등 법적 대응" 연합뉴스 · 2026-10-27
  6. ‘게임 성능 제한’ 고지 안 한 삼성전자에 200억대 과징금 경향신문 · 2026-10-27
  7. 삼성전자, 공정위 200억 과징금 불복…‘성능제한 과장광고’ 뭐길래 매일경제 · 2026-10-27

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