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Samsung, Hyundai Form 'One Team' for AI Mobility Alliance

Samsung Electronics and Hyundai Motor Group held a rare joint networking event on Nov. 9, bringing together 177 executives to strengthen cooperation in physical AI and next-generation mobility, Yonhap and Chosun Ilbo report. The two groups, whose ties date back to founders Lee Byung-chul and Chung Ju-yung, plan to expand collaboration beyond batteries and auto parts into robotics and energy, with Samsung hosting 'HMG Appreciation Day' at its training center in Yongin. Korea Times and Business Korea describe the move as a 'one team' strategic push to secure leadership in future advanced industries. Korean media frame the gathering as a historic escalation of a three-generation partnership, with Kyunghyang Shinmun noting the goal is to elevate cooperation to advanced industry levels. Business Korea highlights the 'one team' rhetoric, while Hankyoreh questions whether the longtime rivals are now becoming partners, reflecting cautious optimism in the press about the alliance's potential to drive innovation in physical AI and mobility.

  1. Samsung, Hyundai Motor Group join forces to lead future industries Korea Times · 2026-11-09
  2. Samsung, Hyundai Motor Deepen Physical AI Alliance Business Korea · 2026-11-09
  3. 삼성·현대차 경영진 총출동, 모빌리티·로봇 ‘원팀’ 결성 경향신문 · 2026-11-09
  4. Rivals to partners? Samsung and Hyundai hold major networking event for key managers Hankyoreh
  5. Samsung hosts Hyundai Motor Group executives for large-scale networking event Yonhap · 2026-11-09
  6. 삼성·현대차그룹, 미래 모빌리티 협력 강화… 양사 경영진 177명 한자리에 조선일보 · 2026-11-09

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