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Samsung Electronics and Hyundai Motor Group held a rare joint networking event on Nov. 9, 2026, to strengthen cooperation in physical AI and next-generation mobility, with 177 executives from both companies attending, Yonhap and Chosun Ilbo report. The two groups, whose ties date back to founders Lee Byung-chul and Chung Ju-yung, aim to expand collaboration beyond semiconductors, batteries, and electronics to robotics and energy, forming a 'one team' strategic move, according to Business Korea and Kyunghyang Shinmun. Korean media frame this as a major escalation of their partnership into advanced industries, with Hankyoreh noting the shift from rivals to partners.