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Samsung, Hyundai Motor Group forge 'one team' for future industries

Samsung Electronics and Hyundai Motor Group held a rare joint gathering on Nov. 9 to strengthen cooperation in physical AI and next-generation mobility, with 177 executives from both sides attending the 'HMG Appreciation Day' event at Samsung's Seocheon training center, Yonhap and Chosun Ilbo report. The two groups, whose ties date back to founders Lee Byung-chul and Chung Ju-yung, plan to expand cooperation beyond semiconductors, batteries and automotive parts into robotics and energy, according to Hankyoreh and Kyunghyang Shinmun. Korea Economic Daily reports the move marks a 'one team' strategy to secure leadership in future advanced industries, while Business Korea notes the alliance spans three generations of trust between the companies.

  1. Samsung, Hyundai Motor Group join forces to lead future industries Korea Times · 2026-11-09
  2. Samsung, Hyundai Motor Deepen Physical AI Alliance Business Korea · 2026-11-09
  3. Samsung hosts Hyundai Motor Group executives for large-scale networking event Yonhap · 2026-11-09
  4. 삼성·현대차그룹, 미래 모빌리티 협력 강화… 양사 경영진 177명 한자리에 조선일보 · 2026-11-09
  5. 삼성·현대차 경영진 총출동, 모빌리티·로봇 ‘원팀’ 결성 경향신문 · 2026-11-09

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