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Samsung, Hyundai Motor Group Form 'One Team' for Future Mobility

Samsung Electronics and Hyundai Motor Group held a rare joint gathering on Nov. 9 to strengthen cooperation in physical AI and next-generation mobility, hosting 177 executives from both companies at Samsung's Seocheon training center for an 'HMG Appreciation Day' event. Yonhap reports Samsung hosted the large-scale networking event, while Chosun Ilbo notes the plan extends beyond semiconductors, batteries, and electronics to combine capabilities in robotics and energy. Hankyoreh frames the move as elevating a cooperation that began with founders Lee Byung-chul and Chung Ju-yung into advanced industry collaboration. Korea Times reports Hyundai's hydrogen brand HTWO also partnered with Air Liquide the same day to expand hydrogen mobility in China. Korean media emphasize the 'one team' strategy: Korea Economic Daily quotes Samsung Electronics Vice Chairman Jeon Young-hyun saying, "Hyundai Motor Group and Samsung are partners who have written Korea's industrial history together," expecting Hyundai's mobility vision and Samsung's technology to open "infinite possibilities." Business Korea notes the two groups have built trust across three generations since their founding eras, while Kyunghyang Shinmun describes the event as a strategic partnership push involving top executives from both sides.

  1. Samsung, Hyundai Motor Group join forces to lead future industries Korea Times · 2026-11-09
  2. Samsung, Hyundai Motor Deepen Physical AI Alliance Business Korea · 2026-11-09
  3. Rivals to partners? Samsung and Hyundai hold major networking event for key managers Hankyoreh
  4. Samsung hosts Hyundai Motor Group executives for large-scale networking event Yonhap · 2026-11-09
  5. 삼성·현대차그룹, 미래 모빌리티 협력 강화… 양사 경영진 177명 한자리에 조선일보 · 2026-11-09
  6. 삼성·현대차 경영진 총출동, 모빌리티·로봇 ‘원팀’ 결성 경향신문 · 2026-11-09
  7. '원팀' 삼성·현대차 "미래산업 무한한 가능성 열자" 한국경제 · 2026-11-09

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