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Samsung, Hyundai Motor Group Forge 'One Team' Alliance on Future Mobility

Samsung Electronics and Hyundai Motor Group (HMG) held a large-scale joint networking event on Nov. 9 to strengthen cooperation in physical AI and next-generation mobility, with 177 executives from both companies attending at Samsung Electronics' Seocheon training center, Yonhap and Chosun Ilbo report. The two groups, whose ties date back to founders Lee Byung-chul and Chung Ju-yung, aim to expand cooperation beyond semiconductors, batteries, and electronics to robotics and energy, with Samsung Vice Chairman Jeon Young-hyun saying, "Hyundai's vision leading future mobility and Samsung's technology covering parts to finished products will open infinite possibilities together." Separately, Hyundai's hydrogen brand HTWO partnered with Air Liquide to expand hydrogen mobility in China, and Hyundai and Kia's dedicated EV sales in Korea nearly doubled in October, driven by affordable models like the Kia EV series, according to Business Korea. Korean media frame the move as a strategic 'one team' push for leadership in advanced industries, with Hankyoreh noting the rare gathering of rival-turned-partner executives.

  1. Samsung, Hyundai Motor Group join forces to lead future industries Korea Times · 2026-11-09
  2. Samsung, Hyundai Motor Deepen Physical AI Alliance Business Korea · 2026-11-09
  3. Samsung hosts Hyundai Motor Group executives for large-scale networking event Yonhap · 2026-11-09
  4. 삼성·현대차그룹, 미래 모빌리티 협력 강화… 양사 경영진 177명 한자리에 조선일보 · 2026-11-09
  5. 삼성·현대차 경영진 총출동, 모빌리티·로봇 ‘원팀’ 결성 경향신문 · 2026-11-09
  6. “현대차 비전·삼성 기술력… ‘원팀’으로 미래 열겠다” 조선일보 · 2026-11-09
  7. Hyundai Motor's HTWO teams up with Air Liquide to expand hydrogen mobility in China Korea Times · 2026-11-09
  8. Hyundai, Kia Dedicated EV Sales Nearly Double in October Business Korea · 2026-11-09

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