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Samsung, Hyundai deepen physical AI alliance

Samsung and Hyundai Motor Group held a rare joint networking event on Nov. 9, bringing together 177 executives from both companies at Samsung Electronics' Seocheon training center, to strengthen cooperation in physical AI and next-generation mobility, Yonhap and Chosun Ilbo report. The two groups, whose ties date back to founders Lee Byung-chul and Chung Ju-yung, plan to expand collaboration beyond semiconductors, batteries, and automotive electronics into robotics and energy, with Business Korea describing the move as a 'one team' strategic push for leadership in advanced industries. Korean media frame this as elevating a long-standing supplier relationship into a broader high-tech partnership, though no specific projects or investments have been announced.

  1. Samsung, Hyundai Motor Group join forces to lead future industries Korea Times · 2026-11-09
  2. 삼성·현대차그룹, 미래 모빌리티 협력 강화… 양사 경영진 177명 한자리에 조선일보 · 2026-11-09
  3. 삼성·현대차 경영진 총출동, 모빌리티·로봇 ‘원팀’ 결성 경향신문 · 2026-11-09
  4. Samsung, Hyundai Motor Deepen Physical AI Alliance Business Korea · 2026-11-09
  5. Samsung hosts Hyundai Motor Group executives for large-scale networking event Yonhap · 2026-11-09

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