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Samsung Electronics and Hyundai Motor Group held a rare joint gathering on Nov. 9 to strengthen cooperation in physical AI and next-generation mobility, hosting 177 executives from both companies at Samsung's Seocheon training center for an 'HMG Appreciation Day' event. The two groups, which have cooperated across three generations since their founding, aim to expand beyond semiconductors, batteries, and electronics to robotics and energy, forming a 'one team' strategic move to secure leadership in future advanced industries. Yonhap reports Samsung hosted the large-scale networking event, while Hankyoreh frames the rivals-turned-partners meeting as a major managerial exchange. Korean business media, including Chosun Ilbo and Kyunghyang Shinmun, describe the alliance as elevating their long-standing relationship into advanced-industry collaboration, with Korea Economic Daily calling it a 'future technology alliance' and a 'one team' push for future industries.