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Sangmidang Holdings Vice Chairman Hur Jin-soo attended a Gellert Global Group (GGG) global business partner event on Oct. 18 at the U.S. Ambassador's residence in Paris, France, to discuss expanding cooperation with GGG's executives and European food companies, according to multiple Korean outlets. The move aims to lay the groundwork for expanding the North American and European markets, with a focus on promoting SPL and Paris Baguette products locally. Chosun Ilbo reports the meeting also targeted the North American market for SPL cheesecake. Korean media coverage frames this as a strategic step to strengthen global networks, with Dong-A Ilbo noting the event brought together about 80 companies worldwide.