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FTC fines Samsung for GOS ad omission

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), decided on Oct. 27 to impose a tentative fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed performance limits on Galaxy smartphones when running high-spec games, according to Yonhap and Korea Times. The fine relates to the Game Optimizing Service (GOS) on Galaxy S21·S22 series and Galaxy Tab S8, with the FTC citing violations of the label and advertising law. Samsung has declared it will challenge the decision in court, saying it is difficult to agree with the FTC's conclusion, as reported by Business Korea and Donga Ilbo.

  1. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  2. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  3. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  4. “소송도 종결됐는데 왜?”…삼성전자, ‘GOS 사태’ 공정위 제재에 반발 동아일보 · 2026-10-27
  5. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27

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