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Hyundai Motor's third-quarter operating profit rose 5.5% year-on-year to 2.6772 trillion won, even as sales fell 3.4% to 45.1102 trillion won, according to Yonhap and Maeil Business. The gain was driven by stronger hybrid sales and favorable exchange rates, which offset an 11% drop in sales volume due to domestic factory strikes and weak global demand. However, net profit fell 24.2% on production disruptions, and the company lowered its annual sales and profitability targets while scaling back investment plans. Korean media, including Dong-A Ilbo and Korea Times, highlight the contrast between improved operating profit and reduced sales, with Yonhap noting the net decline. Hyundai also rose to 29th in Interbrand's global brand ranking with a $25 billion brand value, per Korea Times.