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Lotte Group held a three-day campus recruitment event in Hanoi from October 21-23, drawing over 3,000 job seekers, and plans to hire 500 people, a 20% increase in recruitment scale. The event targeted five prestigious universities in Hanoi, with participation from Lotte Department Store, Lotte Hotel, and Lotte World, according to reports from the Korea Times, Kyunghyang Shinmun, and Maeil Business Newspaper. Korean media highlight this as part of Lotte's expansion in Vietnam, with the group actively seeking local talent to support its growing business there.