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On October 31, 2026, top executives from key Samsung affiliates, including around 50 presidents from electronics, finance, and bio units, met with OpenAI CEO Sam Altman at the Samsung Human Resources Development Center in Yongin, Gyeonggi Province, to discuss AI transformation and future business opportunities. The meeting, themed 'The Next 10 Years AI Will Change, Corporate Choices,' focused on accelerating 'AX' (AI transformation) and included discussions on close cooperation in memory and data centers between Samsung and OpenAI. Yonhap and Korea Times report the session was part of Samsung's broader push into AI, which has already driven record Q3 operating profit, up 781 percent year-on-year, fueled by its memory business amid the AI boom. Korean media, including Kyunghyang Shinmun and Maeil Business Newspaper, highlighted the meeting as a 'surprise visit' by Altman, with reports noting he gave Samsung executives a gift, saying, 'In a world where AI is used, this is enough.'