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Samsung Fined 20 Billion Won Over GOS Throttling, Vows Legal Fight

South Korea's antitrust watchdog, the Fair Trade Commission (FTC), decided on Oct. 27 to impose a tentative fine of about 20 billion won ($15.1 million) on Samsung Electronics for misleading advertisements that concealed performance limits on Galaxy smartphones during high-spec gaming, Yonhap and the Korea Times report. The FTC found Samsung violated the label-and-advertising act by not disclosing that the Game Optimizing Service (GOS) throttled performance on Galaxy S21, S22, and Tab S8 models, and issued a corrective order alongside the surcharge. Samsung has declared it will challenge the decision in court, saying it cannot agree with the judgment that a feature designed to reduce heat and maintain stable performance during gaming constitutes consumer deception, according to Chosun Ilbo and Dong-A Ilbo.

  1. FTC Fines Samsung Over GOS Advertising Business Korea · 2026-10-27
  2. Samsung Challenges 20 Billion Won GOS Fine Business Korea · 2026-10-27
  3. 삼성전자, 공정위 제재에 반발…“기만광고 판단 동의 못해” 조선일보 · 2026-10-27
  4. FTC to slap $15.1 mil. fine on Samsung Electronics for misleading gaming ads Korea Times · 2026-10-27
  5. Samsung Electronics Faces 20.1 Billion Won Fine for Misleading Gaming Ads KBS World · 2026-10-27
  6. (LEAD) FTC to slap 20 bln-won fine on Samsung Electronics for misleading gaming ads Yonhap · 2026-10-27
  7. “소송도 종결됐는데 왜?”…삼성전자, ‘GOS 사태’ 공정위 제재에 반발 동아일보 · 2026-10-27

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