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Jihyo announced on October 21 that she has left JYP Entertainment after 21 years, including her trainee period, to establish her own agency called EMITHAUS. In a handwritten letter posted on social media, she said she ended her contract with JYP and is beginning a new journey as an artist, with plans for active solo activities. She emphasized that this is not a departure from TWICE, as she will remain with the group. Korean outlets report the move as a step toward independence, though some online reactions have linked her future plans to past comments involving BLACKPINK, sparking backlash.